Pantone Color Of 2024 Viva Magenta. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva magenta strikes a balance between red and pink — communicating power with a touch of playful rebellion.

It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.